How to Set Up A/B Creative Groups

When setting up a Terminus advertising campaign, you may want to test different ad creative designs or messaging to see which one resonates better with your target accounts. Creative groups are available to use for Account-Based, Retargeting, and Global targeting tactics.  

• Setting up creative groups for New Display Ads
• Setting up creative groups for Retargeting, Global or Legacy Display Ads

Setting up creative groups for New Display Ads

In the following steps, we'll show you how to group your creative sets into two or more different sets in order to test which group generates the most engagement. Note that this can be done during campaign setup as well, as seen in this article. 

• Open your tactic and click the settings tab. 

• Scroll down to the Creative Setup section at the bottom and select edit.

• On the left side of the creative table you will see the option to "Create Ad Group"
  • Selecting this option will create the ad group and automatically take you to it, here you will be able to change the name of the group, edit the group, or remove the group.
  • If you select edit it will give you the options to either upload new creatives or choose creatives from your asset library.
• You can also move creatives from another group to your new group by checking the box next to the creatives you wish to move > selecting the "move to" option > selecting the ad group you would like to move them to:

• You can create up to 5 groups, with a max of 20 creatives in each. 
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Setting up creative groups for Retargeting, Global or Legacy Display Ads

• Open your tactic and click the Creative Performance tab. You can see here the Creative set A/B testing section.

  Note: If you don't see the Creative Group A/B testing section, please reach out to support to enable the feature from your account. 

  

• To create a group, please write your desired creative set name and click on ADD.

• Once created and if you already have creatives uploaded, you can assign creatives to the creative set by selecting/checking the creatives > clicking Bulk action > Assign.
  • If no creatives are uploaded yet, you can click on "Edit All Creative" and it will take you to the tactic wizard to upload creatives.

    Tip: You can also click on "Select all" to choose all creatives at once and hit "Assign" if you have multiple creatives.

• Choose which creative set you would like to assign the creative to and hit "Yes".

If you have any additional questions, please reach out to support through the Terminus Support Portal.