Utilizing Segments in Global Filters

Prerequisites 

This feature is available to customers whose subscription includes Terminus Data Studio and have Segment Builder enabled.

What are Global Filters?

Global filters are a powerful feature within the Terminus platform that allows users to segment and prioritize data across the platform. Global filters can be applied to your instance of Data Studio, as well as most reports in Measurement Studio, to better understand the impact of your marketing and sales activities across key business segments. 

Global filters are grouped into seven categories: Account List, Account, People, Campaign, Opportunity, Terminus and Segments. 

• Account List: This data is based on lists you create and manage directly in Data Studio.
• Account: This data is based on fields from your CRM account object.
• People: This data is based on fields from your CRM lead and contact object.
• Campaign: This data is based on fields from your CRM or marketing automation campaign object.
• Opportunity: This data is based on fields from your CRM opportunity object.
• Terminus: This data is our firmographic and digital engagement data populated by Terminus.
• Segments: This data is based on segments you create and manage directly in Data Studio.

Utilizing Segments in Global Filters

Due to the dynamic nature of Segments, where accounts can enter and exit based on specific rule criteria, their usage within Global Filters differs somewhat from that of a static account list.

Date Cohorts

When you apply a date cohort while a segment has been selected in the Global Filters, the displayed accounts will be filtered to include only those that were part of the segment during the selected timeframe. This feature ensures that you can see all historical accounts that met the criteria within a specific time period, as well as current accounts that still meet the segment's rule criteria.

• To access a comprehensive list of accounts that have ever been a part of the segment and are currently in the segment, it is recommended to select the "All-Time" option in the Account Hub. This should be done in conjunction with choosing the desired segment in the Global Filter.
  
  
• For an up-to-date list of accounts that are presently eligible for the segment, you should opt for the "Custom Range" option and select the current day's date for both the start and end dates in the Account Hub. This should be done in conjunction with choosing the desired segment in the Global Filter.
  
  
• To view a segment for a specific date, such as the start of a quarter, you should select the "Custom Range" option in the Account Hub and choose that specific date for both the start and end dates. This should be done in conjunction with choosing the desired segment in the Global Filter.
• If you choose a date range that encompasses both historical dates and the current date (for example, "Week to Date"), the segment will display both historical and current accounts accordingly. This should be done in conjunction with selecting the desired segment in the Global Filter.
  
  

Refining Global Filter Criteria

There is no restriction on the number of filtering criteria that can be chosen alongside Segments within the Global Filter panel. However, it's important to note that the greater the number of criteria you select, the narrower your results will become within the Account Hub or Measurement Studio reports. This might lead to a situation where the list of accounts no longer accurately reflects your original segmented accounts.

Download a .CSV of Segmented Accounts

Just as you can today with Account Lists, you can also download a list of accounts currently or historically within a segment (using Date Cohorts). After selecting your preferred date cohort and refining your filter criteria, click the "Download CSV" button at the top right corner of the listed Accounts.

Upon completion of the download, the .CSV will contain the Account IDs and any visible or selected data columns from the account table.

Measurement Studio Reports

Segments can be applied in a similar manner to Account Lists and other Global Filter criteria on all supported Measurement Studio reports. However, there are specific nuances to consider when working with the ABM Scorecard, which we've outlined below:

ABM Scorecard

When creating or editing a segment, the data will be refreshed upon saving. For active segments used by Advertising Experiences (within an active campaign), Chat Experiences, or Web Experiences, the segment data will refresh nightly. However, if a segment is not part of an active campaign, it will continue to receive nightly updates for approximately two weeks before the updates stop.

If a segment is included in the ABM Scorecard, it will refresh continually if it is also utilized by a channel campaign. Otherwise, it will stop refreshing after approximately two weeks. You can manually refresh a segment on the segment index page by clicking the ellipses and selecting "Refresh Segment."

We are working on adding the ABM Scorecard as a subscriber to segments, ensuring they refresh nightly when included in the scorecard.