Campaign Priority

With Email Experiences' various campaign types and scheduling capabilities, it can be difficult to understand which campaign banners will be served in an email, especially when you have a scheduled content calendar or an advanced ABM strategy.

Scheduling

Email Experiences gives customers the ability to set start and stop dates for time-sensitive campaigns. The functionality is useful when implementing a long-term campaign strategy or for Email Experiences admins who are looking for a hands-off approach. The campaign scheduling feature is accessible when creating or modifying a campaign.

A scheduled campaign will always take precedence over an unscheduled campaign, even if the unscheduled campaign is created at a later date.

Targeted Campaigns

Email Experiences' targeted functionality gives customers the ability to target specific accounts or individual email recipients with content tailored to each audience. Companies that take an ABM approach see increased campaign engagement and higher conversion rates. If a specific recipient contact or account domain is assigned to multiple campaigns, the campaign that has the nearest end date will take priority. If an account is on multiple lists assigned to multiple targeted campaigns, or the same list is assigned to multiple campaigns, recency would get priority. If one of those has a scheduled end date, then that would actually take priority. No scheduled end date would mean that recency gets priority.

Creation Date

If all other attributes (scheduled dates, assigned recipients, assigned groups) are the exact same, the newest created campaign will take priority. If involved, scheduling will win out over the creation date.

Email Experiences Verify

Email Experiences Verify is a feature that gives customers confidence in the timing and personalization of their Email Experiences banners to ensure ongoing success. You are able to confirm priority and what campaign will display given certain inputs.