Buyer Intent Explained

The Buyer Intent feature is designed to help you find potential customers who are interested in your products or services. This powerful tool enables you to refine your search results based on specific company behavior and buyer signals. With this feature, you can identify the individuals and companies most likely to be in the market for your offerings.

Our buyer intent engine, uses information from various sources to determine a company's purchasing interest and assigns a score to each intent topic. It is the first of its kind in the market, combining intent signals from four sources to provide the most comprehensive and accurate data available. These sources include companies' engagement with emails and phone calls, public information such as company growth, funding, acquisitions, product launches, and survey results from companies with projects across forty-nine different product categories.

Intent scores are calculated based on the number of intent signals triggered, with a higher score indicating significant interest in a product or service and a lower score possibly suggesting the company is in the preliminary stages of searching for something new. This feature allows you to focus on leads with the highest likelihood of converting.

Additionally, it is important to monitor how a company's intent scores trend on a monthly basis. By catching them at the right moment, when they begin to show aggressive search behavior, you can increase your chances of successfully closing deals.

For information on how to apply Buyer intent to your search, click here.