Technographic data allows you to understand the technology and tools used by your target accounts. Segmenting prospects with technographic data assists with prioritizing leads, and drives the right prospects through your sales funnel. Once your prospects are segmented into the correct buckets, your sales team can tailor their sales pitch appropriately to align with the customers needs. Understanding what a company uses as its current tech stack, and when they are set to renew their subscription, will streamline your outreach efforts, focusing on companies with a high propensity to buy.
What are the benefits of using Technology Install?
- Identify prospects using tools that integrate with your solutions
- Find customers using solutions offered by competitors
- Generate high-quality and high-intent leads that are more likely to move through the sales process quickly.
- Improved sales conversations
Demand Science uses a third party provider which utilizes data science capabilities to track the hardware and software companies use across the world. They track over 120 million installations and have their own relationships with global technology vendors and products. These installations are then mapped to the company and contact records within our platform and reviewed further by our team for accuracy.
Click here for a walkthrough on the Technology Install feature.