Our Account Based Marketing feature allows you to find the contact information for individuals at companies on your key accounts list. Your key account list should include all the companies that fit in with your ideal customer profile and could become high-value accounts if you secured their business.
Adding a company to your Account Based Marketing list means that only contacts from those companies will be included in the search.
You are able to manage Account Based Marketing Lists by navigating to the Manage Tab and selecting ABM Campaign Lists:
Uploading a new list
Before you can use an Account Based Marketing list, you will need to first upload it to DemandScience Intelligence. An Account Based Marketing list is simply an Excel Spreadsheet that has one of two things in the first column:
A company name
A domain name such as demandscience.com
The formatting is important with Account Based Marketing lists. Cell A1 should be updated as "Name or Domain". Your Excel file should not have blank cells in the list.
When adding domain names, please remove any hyperlinks from the file before uploading. To remove hyperlinks, please follow the steps below.
- Select all cells that contain hyperlinks, or press Ctrl+A to select all cells.
- Right-click, and then click Remove Hyperlinks.
To upload a new list:
Create the excel spreadsheet.
Click "Browse for File" under "Upload a new list".
Select the excel file in the file window.
Enter an optional name for the new list.
Click the "Upload" button.
Your list will now upload to DemandScience Intelligence and be processed for matches. You'll see it under "Manage existing lists".
Downloading an existing list
Click on the highlighted date next to the list in the "Manage existing lists" section.
The original spreadsheet will be downloaded for review.
Removing an existing list
Click on the trash icon next to the list in the "Manage existing lists" section.
The ABM list will be removed and no longer available for use.