Buyer Intent allows you to segment your search results by a company's likelihood to purchase your offering. This results in less time spent focusing on leads with no need or intention of purchasing your product.
Buyer Intent data is collected via PurePredict, our intent engine. PurePredict is the first intent engine in the market to combine intent signals from four different sources. We collect predictive triggers from both first party and third-party sources to identify accounts with the highest propensity to buy across 7,000 different keywords and categories.
These triggers include:
- 1st and 3rd party content consumption across millions of email and phone engagements every month. Who’s reading what content, and when they are reading it.
- Publicly sourced triggers like growth, funding, turnover, acquisitions, and product launches. These triggers identify opportunities.
- Survey driven triggers from companies raising their hands with projects across 49 product categories.
Company records where buyer intent is found are individually scored. This allows you to focus on companies where there may be a high propensity to buy. A score of 90 and above means the lead is viable, and efforts should be made to contact the business immediately. However, scores above 60 should still be considered actionable leads.
To use Buyer Intent in your instance, you will need to define which keywords will be available for you to query in the database. For example, if you are marketing a CRM platform, the key words you may want to define would be CRM Software, Customer Relationship Management, etc. When querying the database, if these keywords are included in your search, the system will only return company and contact records where the keyword(s) and BI score are found.
The number of keywords available are based on your subscription package. The premium plan allows you to define 30 keywords, while the Concierge plan allows you to define an unlimited number. Keywords will be defined on your first day of service with a member of our team. You are allowed to alter your keywords once per month, by reaching out to the support team and making the request.
Click here for a walkthrough on the Buyer Intent feature.