Dimensions
Below are the top 8 recommended ad formats that make up the majority of available inventory:
- 728 x 90
- 300 x 250 (Mobile & Desktop)
- 160 x 600
- 300 x 600
- 320 x 50 (Mobile)
- 970 x 250
- 300 x 50
- 320 x 480 (Mobile & Desktop)
File Information
- Supported File Size: Smaller than 800KB for static display ads and animated .GIF ads
- Supported File Types: .GIF or .JPEG or PNG
- Ads must contain either a logo or a brand name to be accepted by and served on all available inventory
- Ads featuring a white or black background are required to have a 1px border of a contrasting color around the perimeter of the ad in order to separate it from page content
- Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static
DemandScience supports standard ad formats and recommends providing as many as possible to maximize reach and creative optimization. The current supported sizes are:
- 160 x 600
- 300 x 250
- 300 x 50
- 300 x 100
- 300 x 600
- 320 x 50
- 320 x 480
-
336 x 280
- 728 x 90
- 768 x 1024
- 970 x 250
- 970 x 90
HTML5 Creative
You can now upload and manage HTML5 ads within the Ad Experiences platform.
File Naming Conventions
- alphanumeric values
- hyphen, underscore, period (hyphen and underscores can not be right before the file extensions)
Valid sample filenames:
file_name123.jpgexample-file.gif
Invalid sample file names:
-
File | name123.gif(spaces/pipe not allowed) -
file-name_.jpg(underscore not allowed before the period) -
.filename(filename cannot start with a period) -
filename@123.gif(@ not allowed) -
file(name)@123.gif(parenthesis not allowed)
Helpful Hint: We highly recommend naming your assets with a filename that makes sense to you - this will make reporting and retrieval easier! For example, TPE-Brand Awareness-V1-320x50px.jpg will be more easily recognizable than Untitled1.jpg.
For the full HTML5 Ad Specifications, click here.
Ad Creative Services
DemandScience now offers ad personalization assistance for customers. For more information on this offering or on ad creative best practices, please reach out to your dedicated DemandScience Team.
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