UTM Parameters

Terminus makes it easy to track email signature campaign engagement and conversions through 3rd party platforms. In addition to out-of-the-box integrations, Email Experiences automatically appends the following default UTM parameters to campaign links so that 3rd party tracking can be leveraged in platforms like Google Analytics. 

• utm_content = Employee_Email
• utm_source = Email_Signature
• utm_medium = Terminus
• utm_campaign = Terminus_<Name of Terminus campaign>

If you'd like to edit the default UTM parameters, you can do so on the Admin tab of your Account Settings. This will update the default UTM parameters for all net new campaigns moving forward.

If you'd like to use custom UTM parameters, edit the parameter fields when creating or editing a campaign.