A role-based email address doesn't link to a specific person but to a job title, department, or function in a company. Common examples include:
Why do role-based email addresses matter in verification?
High Bounce Rate
Many role-based emails act as catch-all accounts, taking in many emails. They can fill up and cause email bounces.
Engagement Rates
As they aren't for a specific person, role-based emails may not get personal attention, resulting in lower engagement.
SPAM Complaints
Emails to role-based accounts might be marked as spam more often. Multiple people might access such an email, and not everyone will find your content relevant.
How does Intelligent Verification handle role-based email addresses?
Intelligent Verification spots and marks role-based emails. This lets you:
1. Avoid emailing them. This can cut bounce rates and boost engagement.
2. Segment your list. Knowing which emails are role-based lets you adjust your content. Maybe send general updates to role-based accounts and personalized ones to individual emails.
Maintain sender reputation
Reducing bounces and spam complaints helps keep a good sender reputation, ensuring your emails land in the main inbox, not spam.
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