Understanding your email verification outcome is crucial for effective communication. With Intelligent Verification, you'll see specific status codes that tell you about the reliability and status of each email address. This guide explains these status codes to enhance your email marketing.
Intelligent Verification Status Codes:
Valid:
Definition: The email is verified. It has the right format, the domain exists, there's a ready mail server, and the mailbox exists.
Action: Safe to use in campaigns. High chance of successful delivery and engagement.
Invalid:
Definition: The email either doesn't exist or has issues preventing successful delivery. Issues might be wrong format, missing domains, or no mailbox.
Action: Remove or fix these addresses. Sending to invalid emails can increase bounce rates and hurt your sender reputation.
Risky:
Definition: The email isn't clearly invalid but has signs of potential issues. It might be from a temporary service, have past spammy actions, or be role-based (like info@domain.com).
Action: Be careful. Segment these addresses and watch their metrics. Depending on results, keep or remove them from main campaigns.
Accept All:
Definition: The email domain accepts all emails sent to any address under it, whether the mailbox exists or not.
Action: Be wary with 'Accept All' domains. They accept all emails, but real engagement can be unpredictable. Track metrics like open and click rates for these.
Unknown:
Definition: Couldn't determine the email's status. Maybe the server was temporarily down or there were other short-term issues.
Action: Re-check these addresses later. If 'Unknown' remains, maybe exclude them from important campaigns to keep your email list's quality.
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