Retargeting Campaign Reporting & Settings

Related articles:

• Display Retargeting with DemandScience Ad Experiences: Overview
• How to Launch and Archive a Retargeting Campaign with Ad Experiences

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Once launched, retargeting campaigns can be accessed via the “Retargeting” option in the filter panel on the Campaign Overview page.

Here, users will be able to filter results to see Running, Paused and Archiving campaigns in one set and Draft campaigns in a separate set. Like the Campaign Overview table, in-view reporting columns can be easily adjusted to show more, or less, information.

Performance

Clicking on a retargeting campaign name will take you to the Detail page. For retargeting, users will have two main reports tabs in Campaign Details:

On the Account Performance tab, users will be able to see top-level summary metrics, as well as a graph of performance overtime.

The summary metric options can be toggled on or off, and include:

• Impressions: The number of times an ad has been viewed by users associated with your targeted accounts.
• CPM (Cost-per-impression): Cost-per-mille; the amount an advertiser is charged for serving 1,000 (mille) impressions. The DemandScience Display Ad Network is optimized based on a CPM (cost-per-mille) model, and this is also how customers are billed for their media spend for display advertising campaigns.
• Clicks: The number of times users associated with your targeted accounts have clicked on your display ad from a web page.
• CTR (Click-thru rate): Measures the number of times targeted users clicked on your ad, and is the ratio of clicks to impressions (clicks ÷ impressions).
• Spend: The total amount you have spent to deliver ads through the DemandScience platform.

These metrics will persist on the Creative Performance tab. The performance metrics available in the graph view include:

• Impressions
• Clicks
• Spend
• CPM
• CTR (Click-thru rate): Measures the number of times targeted users clicked on your ad, and is the ratio of clicks to impressions (clicks ÷ impressions).

Creative Performance

On the Creative Performance tab, users will be able to view performance at the ad and ad group level, as well as several performance graphs.

The performance graphs will include a breakout of:

• Ad impressions served by device type (Options include PC, tablet, and mobile)
• Ad impressions served by creative size
• Ad impressions served by time of day, and day of week

The Creative Performance table will feature performance metrics by creative and creative group, including an individual performance graph by creative.

Active creatives can be disabled by selecting one or more creatives, and using the “Disable” button.

To edit information for existing campaigns, see the Campaign Settings section.

Campaign Settings

Retargeting campaign settings will be accessible via the pop-out window in the right hand side of the campaign details page.

From this window, users can adjust the campaign name, daily and overall budgets, duration, and exit criteria by selecting the inline “Edit” button.