What is a DMM (Digital Media Manager)?

Digital Media Manager (DMM) Overview

Digital Media Managers are B2B advertising experts with the technical, analytical, and management skills necessary to accelerate your success and maximize the cost efficiency of your media dollars.

Our Media Management team – made up of Digital Media Managers – goes beyond execution to deliver strategic media planning, advanced insights, and cost-efficient buying. Operating on a dynamic CPM (dCPM) model, we optimize for value-based outcomes, ensuring that every ad dollar is spent efficiently while maximizing impact.​

Our Media Managers empower customers with data-driven agility, allowing them to adapt to an ever-changing marketplace with the strategic foresight needed to drive scalable, high-performing campaigns with confidence.​

Advertisers’ who have designated DMMs generally see:

• 3.5x Higher ROAS
• 33% More Site Visitors
• 70% More Page Views
• 1.4x Lower CPM

DMM Use Cases

• Media Planning ​
  • Multi-channel media planning to meet marketing goals.​
• Competitive Insights ​
  • Evaluations of site analytics, in-market messaging, channel mix, and more of competitors to identify opportunity.
• Advanced Customization & Optimizations ​
  • Maximize impact with an expert focused on performance, quality, and efficiency with transparency.​
• Media Manager Syncs ​
  • Stay aligned on progression and performance of media campaigns.​
• Performance Decks ​
  • Monthly & annual delivery that outline key areas of performance   & opportunity.​

DMM Deliverables

DMMs work directly with their customers to develop campaign goals and optimize campaigns accordingly. Below is an example of deliverables by our DMM Team: 

• Media Planning Development​
  • Holistic media plan to activate advertising support aligned to go-to-market strategy.
• Performance Reporting ​
  • Identifying areas of top performance opportunity with specific actionable outcomes.
• Media Review​
  • Annual presentation that deep-dives into media initiatives executed, insights, key areas of performance, and opportunity. 
• Competitive Analysis​
  • Evaluation of competitive data ranging from site analytics and in-market messaging to tactical media plays and audience demographics.
• Audience Insights​
  • Channel index and audience behavior based on target behavior for informed media planning.

How can I get a Designated DMM for my account?

Reach out to your Account Manager/Account Executive to inquire.