Ad Experiences Platform Walk-Through

Overview

With DemandScience Ad Experiences, customers can run coordinated, targeted, and highly personalized ad campaigns that reach the right accounts, at the right team. DemandScience advertising customers can deploy web-based campaigns across standard display, retargeting, and global targeting methods, as well sync audiences to the LinkedIn advertising network.

In this article, we'll walk through the main pages of the Ad Experiences product, including:

• The Ad Experiences Homepage
• The Campaign Overview Page
• Matched Accounts Table
• Reports
• The Creative Library
• Settings
• Support Knowledge Base

Ad Experiences Homepage

On the Ad Experiences homepage, customers can quickly distill how their advertising campaigns are performing and view important metrics over time, like total spend and impressions.

This page can be accessed by selecting the "Home" icon in the side bar navigation.

• To learn more about the Ad Experiences Home page, check out this article.

Campaign Overview

The Campaign Overview page provides at-a-glance campaign-level performance. It's also how you access your LinkedIn campaigns and LinkedIn campaign reporting.

The Campaign Overview page can be accessed by selecting the "Flag" icon in the side bar navigation.

• To learn more about the Campaign Overview page, check out this article.

Matched Accounts Table

The matched accounts table is designed to give you insights into how many cookies and business IP addresses are available for targeting for accounts in your CRM. This is useful both in budgeting and planning for advertising campaigns. 

• To learn more about the Matched Accounts page, check out this article.

Reports

The Site Visits report allows marketers to see how your account-based advertising is driving meaningful engagement in your target accounts. Specifically, you’ll be able to see the number of unique visitors, page views, pages per visit, and total visits for each account, as well as the date of the last visit.

The Engagement Funnel report provides users with a comprehensive view of the customer journey, from Intent through Closed Won. 

The Aggregate Campaign Report allows marketers to easily analyze, measure, and export consistent performance metrics across all ad campaigns. 

The Aggregate Creative Report helps marketers visualize aggregated performance metrics across all your creatives over time with a customizable graph. 

The Aggregate Account Report allows you to see total reach, impressions, clicks and media spend for each target account.

All of these reports can be accessed by selecting the "Reports" icon from the main menu.

• To learn more about these reports, check out the below articles -
  
  • Site Visits Report
  • Engagement Funnel
  • Aggregate Campaign Report 
  • Aggregate Creative Report
  • Aggregate Account Report 

Creative Library

The Creative Library tab is a place to see which assets and creatives you’ve used in past and present DemandScience ads. Creatives in the library can be used in any future ads, so it is helpful to keep up with what is already in the library - this can save a decent amount of time and effort.

The Creative Library can be accessed by selecting the "Books" icon from the main menu.

You can upload new creatives by selecting the Upload button in the top right-hand corner. 

• This button will open up a modal to upload your desired creative(s). Select the creative type by clicking on its designated tab. Each tab will include the required specs and file types for uploading. 

Settings

Finally, the Settings page for Ad Experiences can be accessed by selecting the "Gear" icon from the main menu.

Here, users can access their Ad Experiences users, integrations, and access the View-Through Conversions setup page. 

Support Knowledge Base

The DemandScience support knowledge base can be accessed via the "Help Center" icon from the user menu.